Rihanna says she’s ‘proud’ of inking MAJOR new Fenty Beauty deal with Paris Olympics and Paralympic Games (HF)
Rihanna announce one of her most high-profile deals to date for her Fenty Beauty line on Thursday just days before the start of the 2024 Paris Olympics.
The 36-year-old singer-turned-fashion mogul posted a humorous photoshopped image to X (formerly Twitter) to announce that her cosmetics brand had inked a deal with the Olympic and Paralympic Games.
She wrote: ‘tried to tell yall….we outside all 2024!!! PROUD to announced that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!!’
To celebrate the news, she included a photo that had originally featured her and her partner A$AP Rocky walking hand in hand with the Eiffel Tower — which bore the iconic Olympic rings — in the background.
But Rihanna — who had attended multiple Paris Fashion Week shows with the rapper in June — replaced her love in the photo with the massive tube of a lustrous red Fenty Beauty product.
Rihanna posted a humorous photoshopped image to X (formerly Twitter) on Thursday to announce her cosmetics brand Fenty Beauty had inked a deal with the Olympic and Paralympic Games
The brand, which she founded in 2017, would now be a ‘premium’ partner with the games, which will begin next week in Paris; pictured in Paris on June 21
It also carried an illustrated glass of red wine, like ASAP did in the original.
One fan recognized the original photo and posted them side by side for a laugh, showing had Rocky had been ditched for the announcement.
Although Rihanna definitely spent plenty of her time in Paris in June attending PFW events, it’s unclear if she may have been negotiating elements of the deal with the Olympics business team during her trip overseas.
Her Fenty Beauty line was instantly popular after debuting in 2017, with customers and critics applauding it for catering to a broader array of skin tones than many of its more-established competitors.
At the time of its launch, Fenty’s foundation featured an impressive 40 shades, but it has since expanded to include 50 different shades, which has made the makeup particularly popular for people of color.
The brand — which is named after its founder, Robyn Rihanna Fenty — got one of its most high-profile spots to date at the 2023 Super Bowl, when Rihanna made a rare solo performance at the halftime show.
During the show, she paused to conspicuously touch up her makeup with her own Fenty products, and the brand was reported to have earned more than $5 million in sales in the hours immediately after the broadcast.
In 2021, Forbes declared that Rihanna had officially become a billionaire thanks to her business acumen.